Exoto Tifosi Scuderia Dubai : Grab your own
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Agency |
Memac Ogilvy, Dubai |
Credits |
Exoto Tifosi collectors are often car fanatics, and car fanatics are Exoto Tifosi collectors. So, to engage with those who know the difference between an Enzo and a Testarossa, we created an interactive banner that invites the viewer to grab the rarest jewel of all Ferraris a 1961 Tipo156 F1 Sharknose for themselves. The pay-off? A surprise. Not a genuine classic Ferrari, but the next best thing a 1:18 scale model of the original. The message it may be smaller, but its as real as it gets! Executive Creative Director: Till Hohmann Creative Director: Preethi Mariappan Art Director: Rafael Guida Copywriter: Melanie Clancy Photographer: Jey Jeyendran |
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