Ariel : Fresh
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Agency |
Saatchi & Saatchi, Dubai |
Credits |
In order to demonstrate Ariel with a touch of Downy's specially formulated fragrance of just-washed laundry, and the fact that it lasts for up to 5 days, Saatchi & Saatchi, Dubai created special packages that resembled the fresh produce commonly displayed in supermarket aisles. While doing their weekly groceries, shoppers were surprised to find a new variety of produce: freshly laundered clothing. Creative Directors: Maru Kopelowicz, Sion Scott-Wilson Copywriter: Bianca de Silva Art Directors: Christopher Jones, Masa Al-Kutobi Additional credits: Leah Gacal, Jihad Hamza, Joanne Miserandino, Stephane Wahlen, Hamid Naqvi, Heidi Afifi, Sameh Goubran, Muhammed Jifri, Hema Patel |
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