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Batelco : Parking

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FP7, Manama

Credits

BRIEF / BACKGROUND:

Prior to movie screenings, cinemas always request viewers to keep their phones silent during the featured movie. Batelco had been given an opportunity to pitch for this air time against others who had already submitted their spots. The cinema co. had to decide which spot was best for them and accordingly would agree to run it. Batelco made it. And around the target audience segments and the films types viewed in cinema, the film campaign was crafted through an original and insightful idea and played in all cinemas in Bahrain

The power of insight. the truth of why you should switch your mobile off in the cinema Vs. how to really get through to people.

Creative Director: Fadi Yaish
Art Director: Supparat Thepparat, Fadi Yaish
Copywriter: kongpope siriwattanagarn, Aunido Anoop sen, Steve de Lange,
Sameer Gaith
Account Director: Mohamed Sabra
Batelco Executive Marketing Manager: Abdulla Aziz
Batelco Brand Manager: Zainab mohammed
Production house: The Works
Director: Omar Hilal
Executive Producer: Hiba Mahmoud
Dop: Petar James

If you were part of the team behind this work, contact us to mention your name here!

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