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Listerine : Rescue your mouth from bad breath

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Listerine

JWT

Dubai

Health amp Beauty

Health Beauty

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Agency	JWT, Dubai
Credits	Executive Creative Director: Chafic Haddad Creative Director: Dave Nicholson, Husen Baba Copywriter: Dave Nicholson, Doug Mackay, Christopher Puhm, Emir Kreidie Art Director: Husen Baba

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Submitted by Howell on Tue, 2010-08-17 08:03.

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Guys - I've got to be honest here and say that this Ad is NOT in the best possible taste, itys just oo close to some pretty ghastly things that happen - or that the public perceive to be happening. Given that your audience is UAE I am stunned that this Ad has receieved anything other than a luke-warm reception. Sorry 2/10.

Simon Howell
Director of Campaigns
UAE Smile Month 2011.

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